How the Right Flavour Drives Customer Loyalty and Bakery Business Growth

Andrew Kibirige: Founder & Managing Director, Cake Angel Uganda Ltd | Baking Entrepreneur | Flavour Innovation Advocate

Andrew Kibirige is the Founder and Managing Director of Cake Angel Uganda Ltd, a company dedicated to helping bakeries create products that delight customers and drive business growth.

With 13 years of entrepreneurial experience and over 40 years of baking heritage in his family, Andrew combines generations of baking tradition with practical business insight. His passion lies in helping bakeries differentiate themselves in an increasingly competitive market through quality, creativity, and consistent customer satisfaction.

Driven by a mission to see bakeries succeed, Andrew works closely with baking professionals to unlock new opportunities through flavour innovation, product excellence, and market-focused solutions.

2026 Bakers Summit Topic

How the Right Flavour Unlocks Customer Loyalty and Business Growth

Discover how flavour is more than just taste—it’s a powerful business strategy. In this practical session, Andrew shares how bakeries can use flavour innovation to build loyal customers, strengthen their brand, increase repeat sales, and achieve sustainable growth in today’s competitive bakery industry.